Here is how the points work.
1 Point - Swim 20-39 minutes
2 Points - Swim 40-59 minutes
3 Points - Swim 60-89 minutes
4 Points - Swim 90 minutes or greater
Bonus points
1 Point - Open water swim
1 Point - Swims done on a third consecutive day. ie swim Mon, Tue, Wed, the Wed swim attracts a bonus point. The count resets after day 3 so a swim on the Thur would be day 1 again.
3 Points - Swims done on a 7th consecutive day. ie swim Mon - Sun every day and the Sun gets 2 points. You DO NOT also attract the 3 day swim bonus points.
Time is counted from when you hit the water until you get out. You don't have to stop the clock for rest intervals. If you find yourself close to another point level, standing around in the pool waching the clock is technically within the rules but not really within the spirit. You will be found out when you get 70 poins then swim 1:25 at your next IM
The Goals
35 Points - Challenge met.
40 Points - First to 40 wins a custom title of their choosing.